It’s almost race & show season and I have been signing up to attend events all over the country. One event that will be a first time for UPR is the LIGHTS OUT IV race at South Georgia Motorsports Park, February 21-24. UPR started as a stock suspension company and what better event to support than one of the biggest stock suspension races anywhere!? Also, here’s a first…I was told that promoter Donald “Duck” Long feeds everybody at the track on Friday and Saturday night. This event should be a great way to kick off the 2013 season!
I am also finalizing several other events and here is where it gets more difficult. UPR started as a stock suspension company. We set out to offer the best products at the lowest prices. But we are also 100% car enthusiasts and this led to the rise of our industry leading line of billet dress-up parts. So now I am scheduling for car shows, Ford races, all brand races, and even swap meets (Carlisle All Ford) and Mustang Week. This requires different layouts and selling strategies, but it’s a win-win situation because I get to meet all our customers on their home turf. However, there are many scheduling conflicts this year for which we are coming up with a “Plan B”. My biggest event of the year is the NMRA Bowling Green event and I’ve attended every one so far. But on the same weekend is Shakedown at the Summit, arguably the best race for racecar diversity, and without a doubt Norwalk is the best drag racing facility there is. So I gotta be true to my roots and go to Kentucky, but we will be sending our sales manager Jeremy to Norwalk to represent UPR. Also Memorial Day weekend is another conflict. I will be attending the Mustangs at the Mickyard MCA event as I believe it’s going to be BIG! But the Yellow Bullet Nationals will be at Cecil County Maryland the same weekend, so Jeremy will be going there.
Anyway, I hope everyone who can will attend the LIGHTS OUT IV event in Valdosta, Ga in two weeks. Stop by the UPR trailer and see our new steel billet Anti-roll bar for 2005-13 Mustangs as well as our GM G-body suspension and all our UPR Pro-Street and Pro-Series Ford suspension parts. Also, if you’re planning to attend this event and you need any UPR parts, you can call in your order now and take advantage of FREE DELIVERY to the track.
Lastly, Joe reached out to an old friend lately, a person we here at UPR have always respected as being the best in his field. I hope he has it in his heart to give us another chance.